Helen Hernández, founder of the Imagen Foundation and executive producer of the Imagen Awards, discusses four decades of advocacy for Latino representation in Hollywood. From her early work alongside César Chávez to establishing the Imagen Awards—widely regarded as the “Latino Golden Globes”—Hernández reflects on how activism, mentorship and leadership can drive long-term industry change. As the Imagen Awards mark their 40th anniversary, Hernández emphasizes the need for Latino representation behind the scenes and at the executive level.